Understanding How Much Traffic You Need

Understanding How Much Traffic You Need

The amount of traffic which you’ll need to generate for your ecommerce store will differ depending on the amount of money that you want to earn.

You can easily find out the amount of traffic which you’ll need to generate by using Oberlo’s Dropshipping Traffic Calculator. All you need to do is input the amount of money you want to earn and the number of days you want to take to earn it in. The tool will break down the number of visitors which you need to draw to your online store and the number of orders which you’ll need to generate.

We’ve provided an example below which gives you an overview of how the tool works:

Note that the calculations from this example assume the following:

• The average conversion rate for an ecommerce business is 2%. This means that for every 100 people who visit your store you can expect 2 people to make an order.
• The average order value for ecommerce stores is $45. This number is taken from Oberlo’s user statistics.
• You will be using a 2x margin. This means you’ll be charging your customers double the price that you purchase the products for.
• The average cost to acquire a user is $0.35. This statistic is based on ecommerce businesses using Facebook ads in the US.

Once you have an understanding of the amount of traffic which you’re going to need to reach your financial goals you’ll need to think about how you’ll generate traffic to your online store.