Email can often be overlooked as an important marketing channel but it is a platform that people are always logged into and checking. Furthermore, email marketing can drive a return on investment of up to $32 to every $1 spent, which is way higher than PPC.
Devising a great email strategy can turn into a sales channel that pushes existing and new traffic to your website time and time again. A good example of a campaign would be one that includes free informational content, giveaways, discounts or sales codes, refer a friend coupon codes, and invites to preview new products before the rest of the world. Helm Boots use a sales discount to entice website visitors to sign up to their email list.
Nurturing your subscribers is important in order to rely on your audience to increase traffic over time. This could mean sending out a bi-weekly email blast so your audience knows when to expect your email. Or you could segment your audience by demographics, psychographics, etc, and provide actionable information relating to people’s interests, beliefs, wants, or needs. Why will this prompt more traffic to your website? By giving your audience personalized content you develop social proof cases where your audience is comfortable sharing your products or services with their close-knit groups.
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